Traffic Makers
Traffic Makers
Episodes
Episodes of Traffic Makers
Mark All
Did you know that Facebook has over 200 million active users in the United States alone? Add in Instagram and WhatsApp (which are both owned by Facebook) and you can basically triple that number.There's an old idea in business that says you
How do you turn a stranger into a customer, and even beyond that, to someone who will attract other people to your business?You're a traffic maker. You're the type of person who can identify your perfect person among a sea of strangers, get re
So you've created fabulous ads... but they aren't working. What went wrong?When ads flop, the typical reaction is to blame the ad, or even the marketing team, but is that the real source of the problem? Maybe, but then again, maybe not.In tod
Have you fallen out of love with your business?Every business has its ups and downs, and there's often a point where you feel like the excitement has faded. You've worked so hard for so long, and burnout starts setting in. Your content doesn't
By now you're aware of Apple's revolutionary app-tracking transparency policy, but what does it mean for your business?Prior to Apple's new policy, ad tracking was done by default on devices such as the iPhone and a user had to opt out of trac
It's a question that faces many entrepreneurs: Should you niche down, or should you focus on a broad audience?You feel - you KNOW - that your product or service has the ability to change the world, and so you want to reach as many people as
Do you use Facebook groups for your business?Facebook groups are powerful tools for building awareness and excitement among your audience, as well as converting people into buyers. However, running a group properly takes time and energy, and w
Have you or someone you know ever ended up in "Facebook Jail?"When you run afoul of the rules and guidelines put in place by social media platforms, the result can be detrimental to your business. In today's episode of The Traffic Makers, Rac
Should you create more content or better content? The answer is yes ...and no.Confusing? In this episode of Traffic Makers, Rachel explores the classic question of "quality vs. quantity" in relation to social media content for your business. I
What happens when your business has a huge audience, but not enough sales?You've seen them online: influencers with millions of followers and massive engagement. You'd be forgiven for thinking they must be making a huge profit from such a huge
Page suggestions is one of the many tools Facebook uses to keep people on their platform. It's also a powerful tool for business owners who want to generate organic traffic without having to spend money on ads.In today’s episode of Traffic Mak
Burnout is a condition that every entrepreneur faces at one time or another, and one of the most common is social media burnout. The idea that you need to constantly create content, engage with visitors and post regularly can quickly lead to ex
You might have the greatest program in the world, but if no one knows it exists, it really doesn't matter.In real life, we give and receive social signals all the time, such as smiles, glances, and even body language. These social signals help
How does a post about "Brussels Sprouts" generate traffic of 1.9 million people?In today’s episode, Rachel explains how a Facebook post for April Fools was able to generate a massive amount of traffic, simply by providing a post that looked go
Every business needs traffic to survive. it's a simple truth, but one that many businesses struggle with generating.In this first episode of Traffic Makers, Rachel discusses her reasons for creating the podcast series, as well a little about h
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