Welcome to another episode of the Sales Lab Podcast! Today, we're thrilled to have Hector, the CEO and founder of Fluenza, join us. Hector, known as the 'mustache legend,' leads Fluenza, an innovative tech-enabled agency aiming to revolutionise B2B influencer marketing.

In this episode, Hector shares his journey and insights into the ever-evolving sales landscape, emphasising the importance of content-oriented sales strategies for sales and account executives. We dive into the challenges of standing out in today's crowded market and explore how influencers can effectively enhance your top-of-funnel efforts and build brand trust.