Rory is joined by co-founder of The Deep Creative, Edd Norval, for a discussion on how football clubs use heritage and identity in the promotion of themselves and their branding.

This discussion revolves around football clubs attempting to tap into heritage elements and concepts to consolidate their own community roots and identities.

Follow us on X: @_footyheritage

Email us: hello@footballheritage.co.uk

Visit our website: footballheritage.co.uk

Guest

Edd Norval: @EddNorval

The Deep: @TheDeepCreative