Welcome to "The CEO and the Salesman Podcast," where we engage with Australia's leading CEOs to uncover their business-building journeys.

In this episode, host Matthew Whyatt interviews Klaus Bartosch, a seasoned startup founder, health tech innovator, and charity advocate.

Klaus shares his valuable experiences and insights on early intervention in healthcare, the importance of effective sales and marketing strategies, and the unique challenges of running a listed company.

Klaus delves into his journey within the health tech industry, emphasizing the transformative potential of health tech to improve quality of life.

He also discusses the rapid adaptations required during the COVID-19 pandemic, including the necessity of restructuring the cost base to maintain business viability.

Additionally, Klaus offers critical advice for founders on validating market opportunities, developing a strong commercialization strategy, and identifying the key metrics that drive growth.

Key Takeaways:

• The life-saving impact of early intervention in healthcare.
• The importance of qualifying prospects out to enhance sales success.
• Strategies for choosing the right customers to ensure business growth.
• Effective pricing strategies based on customer value creation.
• The challenges and responsibilities of running a listed company.
• Adaptation and customer support strategies during the COVID-19 pandemic.
• The transformative potential of health tech in improving healthcare outcomes.
• Essential advice for founders on market validation and commercialization strategies.

Chapters:

00:00 - Introduction and Background00:42 - The Importance of Early Intervention in Healthcare08:06 - Qualifying Prospects Out: A Key to Sales Success15:29 - Choosing the Right Customers for Business Success27:18 - Converting Freemium Users into Paying Customers31:23 - The Challenges of Running a Listed Company34:49 - Adapting to Challenges and Supporting Customers in Health Tech During COVID-1940:58 - The Potential of Health Tech to Transform the Healthcare Industry48:32 - Key Considerations for Founders in the Health Tech Space

Join us for an insightful conversation packed with practical advice and inspiring stories from Klaus Bartosch, who navigates the health tech industry with passion and determination.