Creating awareness for your fitness business is important. But posting on every social media platform takes away too much of your time with very little return.

It’s similar to swiping right on every single match on Tinder. 

So rather than getting into EVERY single social media platform out there, learn to focus your energy.

Today’s episode is about answering the question, “Are you too social?” There are ways to capitalize on social media while spending only a minimal amount of time. Make sure you watch this episode because I’ll be going through how niching down made our social media marketing more efficient for our business.

Stop throwing more money into social

Episode Highlights:Introduction [00:00]Are you doing too much on social media? [00:58]Why you need to choose the right platform [05:54]Being in ALL social media is not better  [08:50]The two areas you should niche down [10:28]Differentiating the biggest platforms [15:38]Social media isn’t for selling but for triggering conversations [18:43]To be successful, provide content with value [21:55]Being good at every social media means you’ll be GREAT at none [23:19]

Resources:

If you want to join a Fitness Business community of like-minded entrepreneurs who, at its core, want to help people and as well, get tips and strategies on growing your business, then join my Facebook Group: https://www.facebook.com/groups/1217416525373009

About the Host:

Ben Channon is the Owner and Director of BFITT Allied Health and Private Training. We are the first ‘Not A Gym’ personal training studio in Townsville, Queensland. Our services include personal training, personal service, and group fitness classes. We specialise in simplifying the health and fitness industry so that everyone can live the life they want, without all the complexity and confusion. 

Outside of hiring a coach or hiring a team, I’ve put systems in place and made consistent changes that allowed my business to grow.

Connect with Me:

Subscribe on YouTube: https://bit.ly/3hyqh7v

Simplified Fitness Business on Facebook: https://bit.ly/3wxbjD5

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