Meet Amit Kanfi, creator of LAMA?, a skate and surf inspired streetwear brand based in Tel Aviv, Israel, that isn’t afraid to ask the question “why?” or, in Hebrew, “LAMA?” During his time serving in Israel’s army, Amit took to drawing to cope with his PTSD. Whenever he had a chance, he would draw. At first, his illustrations weren’t meant for clothing, they were simply a way to say what he felt without speaking, and what he felt was the question “why?” “Why did this have to happen to me?”

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