Meet Eric Yelsma, founder of Detroit Denim Company. Eric has always loved jeans. The idea of making them had entered his mind, but it wasn’t valid - you couldn’t make jeans for a living. And so, Eric spent fifteen years of his life working a corporate job in the chemical industry as a “glorified sales guy.” Well, in 2008/2009, Eric found himself out of a job. The chemical industry was going through some substantial changes, and the world was falling into financial crisis - millions of people were left without work.

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