When was the last time you bought a tomato that was just... a tomato? Frequently every piece of food is labeled as "organic", "sustainable, "non-GMO", "ethical", or "natural". What do all these terms even mean? Do they matter? Should we even be paying attention to them? And, at the end of the day, is the produce direct from a farmer any different than the produce at the grocery store? Finding answers about your food can be hard. We hope to shed some light on these words, and help you start thinking differently about the foods you buy.