Not Your Mama's Marketing
Not Your Mama's Marketing
Episodes
Episodes of Not Your Mama's Marketing
Mark All
Companies spend crazy money on ads during the Superbowl. What can we learn from them? What concepts stick? Is humor a good advertising strategy (hint: yes!)? And which ads inspired us? Head to social and let me know what concepts you will be
It's the month of LOVE and I want to talk about loving your customers! For more information, check out Not Your Mama's Mastermind: https://learn.katewinter.com/bundles/nymm
Time to check in on your branding! In this episode, we discuss the visual aspects of your brand and why you occasionally need to review them.
Is Generic Content Killing Your Marketing? If you do the same thing as everyone else, how are you going to get to an outcome that's different? In this episode, I encourage you to take a look at the images and words that you are using in your ma
When was the last time you worked on your business instead of for your business? Use the beginning of the year as a time to review your systems and processes. The goal isn't always to work more, but to work better.
Chances are, over the past year you have spent less time physically with other people and a great deal more time connecting virtually. What does that mean for your professional network? I’m not talking about networking where the goal is to incr
"Whenever you want to achieve something, keep your eyes open, concentrate and make sure you know exactly what it is you want. No one can hit their target with their eyes closed." Paulo Coelho Author of The AlchemistIt's no secret that I’m a
It can’t really be time to talk about the holidays, can it? Sure is! Especially if you sell consumer goods or services. This is a unique year with unique challenges and new trends. By keeping your customer’s changing lifestyle in mind, you can
We are preparing for a very different holiday season. The change to online shopping has been accelerated by Coronavirus and social distancing. However, this new environment has opened the doors to innovation. I am so inspired by the ways I’ve s
What pictures are you using to represent your brand? Are they custom or are you still scraping pics off of Google Images? I sit down with Mandy Brisco of Amanda Brisco Photography and we talk all things branding photography. We talk about:
Since we’ve all been home a little too long, this analogy should make perfect sense. In the last six months, have you looked at your home and thought- blah. Or walked into the kitchen and thought, this needs a refresh! Maybe some new paint, upd
Entrepreneurs, we hustle and we grind, but we don't stop. Ever. Jess Hatheway, founder of the Wholistic Picture shares her entrepreneurial journey and tips for preventing and treating burnout, plus three key things to watch out for. After mon
Every business owner, freelancer, and entrepreneur knows that social media channels are a super important component of your marketing strategy. Facebook, Instagram, Twitter, TikTok, and Pinterest give you unique platforms to deliver your conten
Anyone who dares to ‘talk shop’ with me knows my love of WordPress. I’m all about an open-source system that can build with so much flexibility. Are other website systems amazing - yes. Will they ever eclipse my love of WordPress- not yet.The
I am so tired of business advice that tells me to take care of myself, get some sleep, and take a freaking walk. I understand these are helpful tips but everyone is saying the same thing. I want something more tangible right now and I’d bet you
Adaptability is defined as “the quality of being able to adjust to new conditions”.As very few businesses are operating the same way they were 2 weeks ago and COVID-19 is causing more and more changes to our everyday lives, this certainly q
Let’s be honest- life is a little strange right now. We are experiencing what ‘social distancing’ means in a modern connected America. We are used to freedoms and mobility that might not be available to us at the moment. Many workers are workin
We live in a world of Amazon Prime, grocery delivery, movies at your fingertips, and news updates by the minute. Our expectations for that sort of responsiveness are very high. How is your business adapting to this ‘I want it now’ mentality?
Maybe this year started out with some big goals- new products, new marketing ideas, and maybe even a new website. Before you run out and hire the first person you meet -or your cousin who’s a sophomore in college and SO good with computers (hin
Networking events can be a great way to build connections within your industry and get the word out about new things going on in your business. Networking can also be terribly awkward and when done wrong, and can feel like living in an insuranc
I recently posted online about this topic and received some amazing feedback from other people who have either been through this or are in the middle of this right now. So if you have some tough client relationships right now- I want to you
At professional events, I frequently find myself answering the question 'why isn't my website doing anything'. The expectation that a website will turn on the faucet of new customers just isn't realistic. So to help, I have compiled my best ans
If you just realized that the holidays are here and you need a holiday marketing plan you either 1- haven’t been to a Target, grocery store, or Amazon - because they are keen to remind that the season of spend is upon us or 2- you have put this
Episode 1- Introduction to Not Your Mama's Marketing.
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