North East England has launched a world-leading, globally significant regenerative visitor economy framework and in this episode, we uncover what this brave, new world means for the region, our businesses and our leaders.

Sustainability and regenerative tourism expert Guy Bigwood, Chief Executive and Chief Changemaker at GDS Movement discusses how the framework came about, what it means for the region and the regenerative future we're ushering into being.

As the scourge of 'over-tourism' hits destinations around the globe, how prepared is the North East when it comes to dealing with more tourists and the carbon footprint increases that brings, how are we going to protect our people, our place and our planet and what does the future look like for our visitor economy.

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