Are you creating a good product experience in order to ensure that your customers are getting the best customer experience? Because that is what today’s guest, Virginie Blot, PXM (Product Experience Management) Evangelist at Akeneo discusses with Guido in this episode.  
“The world of e commerce is always evolving and moving fast. And buyer behaviour is always evolving too… new buying patterns are forcing you to interact with your buyers in new ways. You need to be able to act fast, act locally and contextualise in order to deliver a great customer experience. And that great customer experience is no longer a nice to have, but it's a must have.”
If you’re a merchant or a brand and you’re struggling to deliver a consistent and enriching customer experience across all sales channels, including eCommerce, then learn how Akeneo’s product information management (PIM) and product data intelligence solutions can help your e commerce business.
But where does customer experience start? And why do e commerce merchants need to move away from simply managing product data, toward crafting product experiences, in order to drive conversions and reduce returns?
“This is what we call product experience management. It is a strategy that puts customer interaction at the centre of everything you do.” 
Key takeaways

• What a PXM evangelist does
• The importance of a product description
• Adapt each product experience for each channel you use
• How Akeneo can help you get to market faster
• Why PIM is the tool for breaking internal business silos
• How to turn your products into an experience
• Share your values with your customers