How do you change the way an entire country drinks? You start an undeniably incredible alcohol-free beverage company. Lisa from Free AF changed the way New Zealand consumed alcohol. She walks us through how she did that one non-alcoholic beverage at a time. She gives us a behind-the-scenes look at how to start a non-alcoholic brand why we need more of them in the industry and how to build and scale from a few retail stores in New Zealand to becoming an international success and having their product on the shelves in the biggest stores across America. We also talk wellness tips and tricks to stay calm and collected while navigating your relationship with alcohol and managing a hectic schedule.